When I wrote my original business plan, I had a concrete vision for what I wanted my private practice to look like and the clients I wanted to serve. Adults, 18 and above only, 8-5, Monday through Friday. Period. This was my plan from the beginning, and whenever I closed my eyes and pictured my clients, that was what I saw. Although I had experience working with youth in during my graduate school clinical rotations and previous agency work, I was calling my own shots now and wanted to see only the clients who I wanted to see. And that meant adults, 18 and above only.
Did I say that I only wanted to see adults, 18 and above only?
Rookie mistake Numero Uno.
Guess who my very first, paying client was? One who called and wanted my very first available appointment, same day or next day, if possible? You guessed it. The parent of an 8 –year-old boy.
My next call was for a teenage girl. Then my next call was a middle-school aged girl. And the call after that was for a teenage boy at-risk for substance use and abuse.
Well, you get the picture. None of these calls were for adults. None of these clients were over 18. But guess what? They all wanted to see me. And I had many slots to fill in my practice. And since empty slots don’t pay the rent, I booked the appointments.
The teens and tweens, as I like to now call them, starting coming in. And a funny thing happened. I was enjoying my work with them. They gave me a new energy and excitement that spilled over to my counseling approach and to my practice. There’s something awesome about a kid bouncing into your office, kicking off their shoes, plopping down to LIE on my couch, covering themselves in one of my blankets and stating, “Mind if I just lie here and be a load today while we talk? I have a lot to tell you and I need to be comfy!” Adults simply don’t do that! And it’s great.
I began reading up on the latest research on cutting, social media trends among middle and high school kids and brain development through the ages. I ordered games that encouraged talking and interaction, stocked a shelf with coloring books and colored pencils and printed out many “worksheets” for 8-18 year-olds that focus on core values, anxiety, anger management, gender/sexuality and depression. I attend “teen-centric” CEUs on bullying, cyber bullying and social media. I now assign journaling, and keep up on Netflix Series such as “13 Reasons Why.”
So much for my practice of adults, 18 and above only.
My business plan changed just like that, and I changed along with it. At this point, nearly 10 months in my private practice, more than half of my clients are under the age of 18. My hours are heavy from 3-8, Monday through Friday, and occasional Saturdays, not 8-5 as I originally thought. Kids can’t miss school for therapy, so I accommodate them as needed. I still see many adults, 18 and above, per my original plan, but I love love love working with my tweens and teens.
If your business plan veers off in an unexpected direction, or you find a niche that needs to be filled – go with it – as long as the clients you serve are within your scope of expertise. Change it up when and where you have to ensure success – and a full schedule. If I didn’t change it up, I would’ve missed out on these great kids. And the personal and professional growth that they’ve brought – most unexpectedly – to my career.
Hey exceptional blog! Does running a blog such as this take a lot of work? I’ve very little understanding of programming however I had been hoping to start my own blog soon. Anyways, if you have any suggestions or tips for new blog owners please share. I understand this is off topic nevertheless I just needed to ask. Thanks a lot!
Hello – Thank you for the note. Yes, a blog takes planning but it can be a great way to reach an audience. My first suggestion is do some planning – a weekly post, twice-a-week, or whatever you think is doable. Then, plan an editorial schedule of topics. Good luck!